Brink’s Process Outsourcing (BPO): Transforming ATM management in France
A leading French banking group sought an efficient solution to optimize the management of its large ATM network. They wanted to improve the operations across their banking networks to ensure customer access to cash, create consistent customer experiences, combat the rising costs and compliance requirements of ATM channel management, and properly service their thousands of ATMs to maximize uptime and availability.
The use of cash remains relevant worldwide, driving the need for consumer access to ATMs. In 2022, Banque de France reported that 50% of payments at points of sale (POS) were made in banknotes, accounting for 35% of spending at the POS. These figures reflect the continued importance of a robust strategy in ATM management for banks, retailers and independent ATM deployers.
In 2015, the leadership of this banking organization noted that French consumers were transforming their payment practices, driving transformation needs across the financial institution sector.
The bank’s networks independently handled cash and ATM operations, with an individualized management approach for numerous ATM suppliers and vendors.
In 2017, the bank set out to implement a transformation roadmap, aiming to streamline and standardize ATM management across its large, decentralized organization. They recognized that vast improvements could be made in the management of their ATM ecosystem, with more efficient processes and automation.
The organization conducted a two-year study to measure its current investment, both in terms of resources and tools, and the operation of its vast ATM network. After the study, it was determined they must unify their regional bank networks to meet their goals, setting out to:
It became imperative to consolidate ATM operations and transactions through a single, unified partner and platform due to the sheer size of the networks. The network had to maintain cash accessibility for all customers and deliver a standard level of customer excellence, no matter the location, branch or machine.
To address these challenges, the organization sought the expertise and partnership of Brink’s. Brink’s was selected to bolster the organization’s evolution, aligning with its strategic goal of becoming a comprehensive service integrator.
Rather than perceiving the opportunity as an IT project or a takeover of ATM machines, Brink’s approached it as a comprehensive ‘services transformation’ initiative. This collaboration symbolized the convergence of two enterprises committed to spearheading a revolution in cash management.
Brink’s presented an innovative data-driven platform, designed to meet the organization’s expectations in the areas of:
When the banking group approached Brink’s to oversee its ATMs and create the necessary infrastructure and services for unifying the organization’s ATM management processes, Brink’s not only provided a product and service offering, but also introduced a dedicated subsidiary: Brink’s Process Outsourcing (BPO).
A team of dedicated project experts from both organizations collaborated to craft a tailor-made plan, incorporating process monitoring, data analysis and platform architecture. This plan not only defined BPO’s success with the organization, but also shaped the range of services Brink’s can now offer to other customers.
The banking group, with the support of Brink’s ATM Managed Services, has now achieved their objectives:
"Thanks to their trust and transformational mindset, Brink’s has achieved a key milestone of its own transformational journey, by creating an agnostic services platform that enables automation of key ATM ecosystem interactions and related decision-making, together with redesign of key processes with dedicated experts. Brink’s is now ready to expand this platform to other organizations, leveraging our know-how and data-driven approach".
Michaël Gabay, President, Brink’s France
Now firmly established, BPO serves as Brink’s center of excellence for automated ATM outsourcing, leveraging its automated service platform to manage more than 12,000 ATMs.
It offers ATM life cycle maintenance and management, software professional services, customer service, technical help desk assistance and cash management services for financial and retail customers. BPO excels in adapting, customizing and evolving its services to meet the unique needs of each customer.
Through the work and partnership with the banking organization, a framework has been built for BPO to quickly understand how it can best serve a customer. Brink’s can gather information and provide a potential return on investment in a few workshops with an interested financial or retail customer.
* Brink’s internally sourced data